PEPSI x CHAMPIONS LEAGUE – ROAD TO MUNICH

The Partnership

Together with Wach Studio, and on behalf of 360 Media and Pepsi, we captured the Road to Munich a nationwide campaign leading up to the UEFA Champions League Final. Across multiple cities, Pepsi hosted pop-up events with football icons like Florian Wirtz, Elias N97, and Mark van Bommel. We were on-site creating instant social content. Filmed, edited, and published in real time. The result: authentic, high-energy visuals that united fans and amplified the excitement of the world's biggest club competition.